After entries are submitted, a panel of approximately 100 judges will select the winners through an extensive and thorough process. These judges will consist of healthcare marketers from the agency, client, publishing, and service sectors. Judges will be chosen for their professional and wide-ranging level of expertise. Any judge who has a conflict of interest with a particular entry, including but not restricted to working for an agency that submitted the campaign and/or is involved with any aspect of the project, will not be allowed to judge that entry. Judges may move entries between categories if deemed unsuitable to one but appropriate for another. Scoring of entries will be made solely at the discretion of the judges and their decisions will be final.

Only the highest-scoring entries will be awarded Gold. ​Note: This may mean that certain categories do not merit Gold

For each set of categories, the judges are looking at the following:

Healthcare Media Awards

Outstanding service to both readers and advertisers with demonstrable performance in readership/web traffic, revenues, and market share.

Healthcare Marketing Awards

Campaigns that deploy clever strategy and creative execution with demonstrable results.

Personality Awards

Individuals who have excelled in their roles during the eligibility period and who have made a demonstrable difference to their organizations, perhaps through strong leadership or outstanding teamwork, mentoring, business development, ideas, collaboration with clients or partners, or by producing a consistently high standard of work throughout the year.

Healthcare Agency Awards

Exceptional performance during the eligibility period, including business growth, strategy, creativity, innovation, culture, meeting challenges, and moving the needle on behalf of clients.